Increasing Users

–UX Design Story

Goodsted, UK

Web Application

Mobile Application

Landing Page

UX/UI Design

This study highlights only one of countless cases I've involved from the project, with the purpose of showcasing my approach and thought process in executing tasks.

My portfolio is still in progress, so not all screens are included in this case study yet. Thanks for understanding.

Chapter 1: Understanding Stakeholder Needs

As part of our Goodsted's mission to increase the number of users, we made a key decision: allow our current users to invite their colleagues to participate in one of our platform’s core features. To begin this project, I, as the UX designer, needed to gather feedback from the key stakeholders.


In my conversations, I aimed to understand their motivations, goals, and pain points. They wanted an inviting system that was easy to use but also effective at engaging new users. I listened closely to their needs, which shaped the foundation for the design direction.

Chapter 2: Clarifying the Problem

From these discussions, the core problem became clear: stakeholders wanted a feature that allowed users to easily invite their colleagues while ensuring that the process remained seamless and intuitive. The main goal was to expand user engagement without complicating the user experience.


I framed the problem as designing a smooth, user-friendly way for current users to invite others to join and use the feature. The challenge was to create an experience that was aligned with both the business’s growth strategy and the users’ expectations for simplicity and ease.

Chapter 3: Generating Ideas and Concepts


With the problem defined, I moved on to generating ideas. I began by sketching wireframes and brainstorming different flows that would make the invitation process as intuitive as possible. This included thinking through the user journey from sending an invite to the colleague receiving and acting on it.


Throughout this phase, I stayed in close collaboration with the stakeholders, sharing early concepts and ensuring that my ideas aligned with the company’s goals and the users' needs. Their feedback was invaluable in shaping the final direction, and together, we fine-tuned the core features that would make this system effective.

Chapter 4: Bringing the Concept to Life

With the direction clear, I created a high-fidelity prototype that demonstrated the full flow of inviting a colleague. From the user’s perspective, I mapped out every interaction, ensuring the process was simple, clear, and easy to navigate.

I conducted usability tests with real users to validate the flow. The goal was to ensure that users could successfully complete the task of inviting colleagues with minimal friction. Through these tests, I gathered feedback, made small adjustments to improve usability, and ensured that the flow was optimized for real-world scenarios.

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Can you help a revolutionary social start up tell it's story online?

Can you help a revolutionary social start up tell it's story online?

Remote

Remote

2 people

2 people

Intermediate

Intermediate

DUE DATE

DUE DATE

CAPACITY

CAPACITY

SKILLS

SKILLS

COMMITMENT

COMMITMENT

EXPERIENCE LEVEL

EXPERIENCE LEVEL

PARTICIPANTS

PARTICIPANTS

10 hours

10 hours

Request from Tina at Goodsted

Request from Tina at Goodsted

Communication

Communication

Graphic Design

Graphic Design

12/10/2022

12/10/2022

LOCATION

LOCATION

Ask a Question

Ask a Question

Offer support

Offer support

What do we want to achieve?

What do we want to achieve?

Gained larger audiences on our social media channels (Instagram, Facebook, Twitter & LinkedIn)

Gained larger audiences on our social media channels (Instagram, Facebook, Twitter & LinkedIn)

Gained more listners to our podcast

Gained more listners to our podcast

Gained more school clients

Gained more school clients

Hey Good folk of Goodsted! We are a really small team and need a small amount of help weekly with our social media. We have some great content to put out there but don't have the capacity to get round to sharing online each week as we're all tied up with other essential tasks.


We would really like someone to help us with this for a few hours each week. Ideally someone with an interest in education, social justice and nature connection. Someone who is looking to gain experience with an innovative social enterprise and in marketing/communications.

Hey Good folk of Goodsted! We are a really small team and need a small amount of help weekly with our social media. We have some great content to put out there but don't have the capacity to get round to sharing online each week as we're all tied up with other essential tasks.


We would really like someone to help us with this for a few hours each week. Ideally someone with an interest in education, social justice and nature connection. Someone who is looking to gain experience with an innovative social enterprise and in marketing/communications.

What do we need help with?

What do we need help with?

This will really help us to build our early-stage social enterprise and help more young people and school staff experience the transformative potential of our programmes. We are currently working with a small number of schools in London and are looking to grow over the coming months and years, and sharing what we do online is a key part of succeeding in this ambition! (we just haven't had the capacity to do a good job of it!)

This will really help us to build our early-stage social enterprise and help more young people and school staff experience the transformative potential of our programmes. We are currently working with a small number of schools in London and are looking to grow over the coming months and years, and sharing what we do online is a key part of succeeding in this ambition! (we just haven't had the capacity to do a good job of it!)

How your support will help us?

How your support will help us?

What we have in place?

What we have in place?

We've got a lot of content to share already and would be excited to develop new concepts and content with whoever comes on board. We are looking to share content that tells the story of the impactful work we do and help us to promote our educational podcast 'Crossing The Treshold' (www.thevisionaries.podbean.com)

We've got a lot of content to share already and would be excited to develop new concepts and content with whoever comes on board. We are looking to share content that tells the story of the impactful work we do and help us to promote our educational podcast 'Crossing The Treshold' (www.thevisionaries.podbean.com)

Health & Wellbeing

Health & Wellbeing

Cause

Cause

Location

Location

Place Spain Captain, 4

Place Spain Captain, 4

1 person

1 person

Manhattan, NY

Manhattan, NY

Ask a question

Ask a question

Save

Save

Share

Share

In progress

In progress

Search for people

Search for people

Invite people

Invite people

Select All (25)

Select All (25)

People selected

People selected

Invite people via email

Invite people via email

check

check

Selin Yigitbasi (You)

Selin Yigitbasi (You)

Justin Schleifer

Justin Schleifer

check

check

Jaxson George

Jaxson George

Ashlynn Geidt

Ashlynn Geidt

Tatiana Workman

Tatiana Workman

Abram Mango

Abram Mango

James Franci

James Franci

check

check

Akin Senocak

Akin Senocak

Search for people or groups to invite them for this opportunity.

Search for people or groups to invite them for this opportunity.

Invite people

Invite people

Selin Yigitbasi (You)

Selin Yigitbasi (You)

Jaxson George

Jaxson George

Akin Senocak

Akin Senocak

akinsenoc@gmail.com

akinsenoc@gmail.com

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Search

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Can you help a revolutionary social start up tell it's story online?

Can you help a revolutionary social start up tell it's story online?

Ask a question

Ask a question

Save

Save

Share

Share

Remote

Remote

2 people

2 people

Intermediate

Intermediate

DUE DATE

DUE DATE

CAPACITY

CAPACITY

SKILLS

SKILLS

COMMITMENT

COMMITMENT

EXPERIENCE LEVEL

EXPERIENCE LEVEL

PARTICIPANTS

PARTICIPANTS

10 hours

10 hours

Request from Tina at Goodsted

Request from Tina at Goodsted

Communication

Communication

Graphic Design

Graphic Design

12/10/2022

12/10/2022

LOCATION

LOCATION

Ask a Question

Ask a Question

Offer support

Offer support

What do we want to achieve?

What do we want to achieve?

Gained larger audiences on our social media channels (Instagram, Facebook, Twitter & LinkedIn)

Gained larger audiences on our social media channels (Instagram, Facebook, Twitter & LinkedIn)

Gained more listners to our podcast

Gained more listners to our podcast

Gained more school clients

Gained more school clients

Hey Good folk of Goodsted! We are a really small team and need a small amount of help weekly with our social media. We have some great content to put out there but don't have the capacity to get round to sharing online each week as we're all tied up with other essential tasks.


We would really like someone to help us with this for a few hours each week. Ideally someone with an interest in education, social justice and nature connection. Someone who is looking to gain experience with an innovative social enterprise and in marketing/communications.

Hey Good folk of Goodsted! We are a really small team and need a small amount of help weekly with our social media. We have some great content to put out there but don't have the capacity to get round to sharing online each week as we're all tied up with other essential tasks.


We would really like someone to help us with this for a few hours each week. Ideally someone with an interest in education, social justice and nature connection. Someone who is looking to gain experience with an innovative social enterprise and in marketing/communications.

What do we need help with?

What do we need help with?

This will really help us to build our early-stage social enterprise and help more young people and school staff experience the transformative potential of our programmes. We are currently working with a small number of schools in London and are looking to grow over the coming months and years, and sharing what we do online is a key part of succeeding in this ambition! (we just haven't had the capacity to do a good job of it!)

This will really help us to build our early-stage social enterprise and help more young people and school staff experience the transformative potential of our programmes. We are currently working with a small number of schools in London and are looking to grow over the coming months and years, and sharing what we do online is a key part of succeeding in this ambition! (we just haven't had the capacity to do a good job of it!)

How your support will help us?

How your support will help us?

What we have in place?

What we have in place?

We've got a lot of content to share already and would be excited to develop new concepts and content with whoever comes on board. We are looking to share content that tells the story of the impactful work we do and help us to promote our educational podcast 'Crossing The Treshold' (www.thevisionaries.podbean.com)

We've got a lot of content to share already and would be excited to develop new concepts and content with whoever comes on board. We are looking to share content that tells the story of the impactful work we do and help us to promote our educational podcast 'Crossing The Treshold' (www.thevisionaries.podbean.com)

Health & Wellbeing

Health & Wellbeing

Cause

Cause

Location

Location

Place Spain Captain, 4

Place Spain Captain, 4

1 person

1 person

Manhattan, NY

Manhattan, NY

In progress

In progress

Search for people

Search for people

Invite people

Invite people

Select All (25)

Select All (25)

People selected

People selected

Invite people via email

Invite people via email

check

check

Selin Yigitbasi (You)

Selin Yigitbasi (You)

Justin Schleifer

Justin Schleifer

Jaxson George

Jaxson George

Ashlynn Geidt

Ashlynn Geidt

Tatiana Workman

Tatiana Workman

Abram Mango

Abram Mango

James Franci

James Franci

check

check

Akin Senocak

Akin Senocak

Search for people or groups to invite them for this opportunity.

Search for people or groups to invite them for this opportunity.

Invite People

Invite People

Selin Yigitbasi (You)

Selin Yigitbasi (You)

Home

Home

Discover

Discover

Profile

Profile

Messages

Messages

Notification

Notification

Search

Search

Can you help a revolutionary social start up tell it's story online?

Can you help a revolutionary social start up tell it's story online?

Ask a question

Ask a question

Save

Save

Share

Share

Remote

Remote

2 people

2 people

Intermediate

Intermediate

DUE DATE

DUE DATE

CAPACITY

CAPACITY

SKILLS

SKILLS

COMMITMENT

COMMITMENT

EXPERIENCE LEVEL

EXPERIENCE LEVEL

PARTICIPANTS

PARTICIPANTS

10 hours

10 hours

Request from Tina at Goodsted

Request from Tina at Goodsted

Communication

Communication

Graphic Design

Graphic Design

12/10/2022

12/10/2022

LOCATION

LOCATION

Ask a Question

Ask a Question

Offer support

Offer support

What do we want to achieve?

What do we want to achieve?

Gained larger audiences on our social media channels (Instagram, Facebook, Twitter & LinkedIn)

Gained larger audiences on our social media channels (Instagram, Facebook, Twitter & LinkedIn)

Gained more listners to our podcast

Gained more listners to our podcast

Gained more school clients

Gained more school clients

Hey Good folk of Goodsted! We are a really small team and need a small amount of help weekly with our social media. We have some great content to put out there but don't have the capacity to get round to sharing online each week as we're all tied up with other essential tasks.


We would really like someone to help us with this for a few hours each week. Ideally someone with an interest in education, social justice and nature connection. Someone who is looking to gain experience with an innovative social enterprise and in marketing/communications.

Hey Good folk of Goodsted! We are a really small team and need a small amount of help weekly with our social media. We have some great content to put out there but don't have the capacity to get round to sharing online each week as we're all tied up with other essential tasks.


We would really like someone to help us with this for a few hours each week. Ideally someone with an interest in education, social justice and nature connection. Someone who is looking to gain experience with an innovative social enterprise and in marketing/communications.

What do we need help with?

What do we need help with?

This will really help us to build our early-stage social enterprise and help more young people and school staff experience the transformative potential of our programmes. We are currently working with a small number of schools in London and are looking to grow over the coming months and years, and sharing what we do online is a key part of succeeding in this ambition! (we just haven't had the capacity to do a good job of it!)

This will really help us to build our early-stage social enterprise and help more young people and school staff experience the transformative potential of our programmes. We are currently working with a small number of schools in London and are looking to grow over the coming months and years, and sharing what we do online is a key part of succeeding in this ambition! (we just haven't had the capacity to do a good job of it!)

How your support will help us?

How your support will help us?

What we have in place?

What we have in place?

We've got a lot of content to share already and would be excited to develop new concepts and content with whoever comes on board. We are looking to share content that tells the story of the impactful work we do and help us to promote our educational podcast 'Crossing The Treshold' (www.thevisionaries.podbean.com)

We've got a lot of content to share already and would be excited to develop new concepts and content with whoever comes on board. We are looking to share content that tells the story of the impactful work we do and help us to promote our educational podcast 'Crossing The Treshold' (www.thevisionaries.podbean.com)

Health & Wellbeing

Health & Wellbeing

Cause

Cause

Location

Location

Place Spain Captain, 4

Place Spain Captain, 4

1 person

1 person

Manhattan, NY

Manhattan, NY

In progress

In progress

Add People

Add People

Cancel

Cancel

If you can't find those who you want to invite on the platform, you can also send an email for them to sign up and accept your invite to support this opportunity

If you can't find those who you want to invite on the platform, you can also send an email for them to sign up and accept your invite to support this opportunity

Invite people via email

Invite people via email

Add more

Add more

Email

Email

akinsenoc@gmail.com

akinsenoc@gmail.com

Name

Name

Akin

Akin

Surname

Surname

Senocak

Senocak

Home

Home

Discover

Discover

Profile

Profile

Messages

Messages

Notification

Notification

Search

Search

Can you help a revolutionary social start up tell it's story online?

Can you help a revolutionary social start up tell it's story online?

Request from Tina at Goodsted

Request from Tina at Goodsted

What do we want to achieve?

What do we want to achieve?

Gained larger audiences on our social media channels (Instagram, Facebook, Twitter & LinkedIn)

Gained larger audiences on our social media channels (Instagram, Facebook, Twitter & LinkedIn)

Gained more listners to our podcast

Gained more listners to our podcast

Gained more school clients

Gained more school clients

Health & Wellbeing

Health & Wellbeing

Cause

Cause

Manhattan, NY

Manhattan, NY

In progress

In progress

Remote

Remote

2 people

2 people

Intermediate

Intermediate

DUE DATE

DUE DATE

CAPACITY

CAPACITY

SKILLS

SKILLS

COMMITMENT

COMMITMENT

EXPERIENCE LEVEL

EXPERIENCE LEVEL

PARTICIPANTS

PARTICIPANTS

10 hours

10 hours

Communication

Communication

Graphic Design

Graphic Design

12/10/2022

12/10/2022

LOCATION

LOCATION

Ask a question

Ask a question

Offer support

Offer support

1 person

1 person

Save

Save

Share

Share

Invite people

Invite people

Chapter 5: Finalizing

The usability tests confirmed that users could easily and successfully invite their colleagues to the platform. Once I was confident the design met both the users’ needs and the company’s goals, we moved the designs into development.


By the end of this journey, we had created a seamless experience that allowed users to easily invite others, expanding the platform’s user base and aligning with the company’s vision for growth.

No time to read full story?
Here is Quick Summary

The Vision:
To increase the number of users, the company decided to allow current users to invite their colleagues to participate in a key feature of the platform.

The Process:

  • Consulted with stakeholders to gather insights on how to implement the feature.

  • Identified that the invitation flow needed to be simple and intuitive for users to invite colleagues easily.

  • Generated wireframes and continued collaborating with stakeholders to ensure alignment with business goals.

  • Prototyped the flow and conducted usability tests to ensure users could successfully complete the task (inviting colleagues).


The Result:

After positive feedback from usability tests, the design was handed off to development, delivering a user-friendly solution that aligned with the company’s growth objectives.