Implementation of Tagging System
for Effective Product Management
Eva Commerce, USA
Web Application
Landing Page
UX/UI Design
Chapter 1: Understanding the Problem
At Eva, sellers manage a large number of products and rely on filters to find relevant listings. However, filtering alone wasn’t enough for efficient organization and tracking.
Without a flexible way to group products, users struggled to:
Categorize items based on custom business needs (e.g., seasonal items, best sellers).
Easily filter products beyond pre-set attributes (e.g., filtering by product type was too rigid).
Manage ad campaigns and pricing strategies across multiple related products.
Why This Was a Problem?
Users wanted more control over how they grouped and tracked their products.
Filters worked but lacked customizability and persistence—users had to apply the same filters repeatedly.
Large sellers found it difficult to manage thousands of SKUs efficiently.
Our Hypothesis:
Adding a tagging system would give users more flexibility in organizing and managing their product listings—reducing friction and improving efficiency.
Chapter 2: How We Identified the Need
Starting point was the findings of our Onboarding Calls.
As a product designer, I was responsible of joining onboarding calls. Listen new customers questions, collect data, generate findings, and turn them into insights.
To validate these finding and our hypothesis, we have conducted user interviews with 3 users;
Chapter 3: Exploring Solutions
To ensure we built a feature that provided immediate value, we focused on three core capabilities:
Create Custom Tags – Users can add any tag (e.g., “Best Sellers,” “Holiday Deals”).
Tag-Based Filtering – Users can filter products by their assigned tags.
Bulk Tagging – Users can apply tags to multiple products at once.
Designed multiple variations and prototyped them to test with users;
Chapter 4: Impact & Key Results
After launch, we saw:
User adoption: 6.23% of active users used tags within the 7 days.
No time to read full story?
Here is Quick Summary
The Problem:
To increase platform engagement and improve product management efficiency, Eva aimed to provide sellers with a more flexible way to organize and track their inventory.
Through research, it became evident that users struggled with limited filtering options, making it difficult to group products based on marketing campaigns, performance, and strategic needs.
The Process:
Talked to customers through onboarding calls and user interviews to uncover challenges in product organization.
Identified key pain points, such as the inability to categorize products beyond default filters, track promotions, or group high-performing and underperforming SKUs.
Collaborated with stakeholders to align on business goals while designing a flexible solution.
Created wireframes & prototypes for a new tagging system that allowed users to label products for better organization.
Conducted usability tests to refine the system and ensure it was intuitive and efficient for sellers.
The Result:
User adoption: 6.23% of active users used tags within the 7 days.